Privacy Policy

Last updated: 25 September 2026

At Britianly, operated by E Genics Ltd (Company No. 14244931), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect when you visit or use britianly.com, why we collect it, how we use it, who we may share it with, and the rights you have over your personal information.

By using our website or placing an order with us, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Britianly is a UK-based online store operated by:

E Genics Ltd
Company number: 14244931
Website: britianly.com
Email: support@britianly.com

For data protection purposes, E Genics Ltd is generally the controller of the personal information we collect through Britianly.

2. Information We Collect

Depending on how you use our website, we may collect the following information:

Information you provide to us

When you create an account, place an order, contact us or otherwise interact with our website, we may collect:

• Full name

• Billing and delivery address

• Email address

• Telephone number

• Account login information

• Order and purchase information

• Information you provide when contacting customer support

• Information relating to returns, refunds or complaints

Payment information

Payments on Britianly are processed through Shopify Payments.

We do not need to store your full payment card details ourselves. Payment information may be collected and processed by Shopify and its relevant payment processing partners to complete transactions, prevent fraud and comply with legal and regulatory requirements.

Shopify may process payment and transaction information in accordance with its own privacy practices.

Technical information

When you visit our website, certain technical information may be collected automatically, such as:

• IP address

• Browser type

• Device type

• Operating system

• Approximate location information derived from your IP address

• Pages visited

• Website interactions

• Referring website

• Information about how you use our website

This information may be collected through Shopify and technologies such as cookies, tags and similar tracking technologies.

3. How We Use Your Information

We use personal information for purposes including:

• Processing and fulfilling your orders

• Delivering your purchases

• Managing your customer account

• Processing payments and refunds

• Handling returns and exchanges

• Responding to customer enquiries

• Providing customer support

• Maintaining and improving our website

• Protecting our website and customers against fraud and misuse

• Understanding website usage and performance

• Measuring and improving our advertising

• Meeting our legal, accounting and regulatory obligations

• Keeping appropriate business and transaction records

We do not use your information for email marketing unless you separately provide the required consent or another lawful basis applies.

4. Legal Bases for Processing

Where UK data protection law applies, we process personal information using appropriate lawful bases.

These may include:

Contract: We need certain information to process and fulfil your order, arrange delivery, process returns and provide services you have requested.

Legal obligation: We may need to retain or process certain information to comply with accounting, tax, legal, regulatory or other obligations.

Legitimate interests: We may process information where it is reasonably necessary for operating and improving our business, preventing fraud, maintaining website security, dealing with enquiries and managing our records, provided that our interests do not override your rights.

Consent: Where required by law, we will ask for your consent before using personal information for certain purposes, including certain non-essential cookies and tracking technologies.

5. Sharing Your Information

We may share relevant personal information with trusted third parties where necessary to operate Britianly and provide our services.

These may include:

Shopify

Our website is operated using Shopify. Shopify provides our ecommerce platform and related services, including website functionality, customer accounts, order processing and other ecommerce infrastructure.

Shopify Payments

Payment information is processed through Shopify Payments and relevant payment processing partners.

Delivery companies

To deliver your orders, we may provide relevant customer information, such as your name, delivery address, email address and/or telephone number, to the courier or delivery service handling your order.

Depending on the order, these may include:

• Royal Mail

• Yodel

• EVRi

• Relay Tech

We only share information reasonably necessary to arrange and complete delivery and related delivery support.

Google

We use Google services including Google Tag Manager and Google Ads. These services may process information relating to website visits, interactions, conversions and advertising activity, subject to the applicable settings and consent requirements.

Other service providers

We may also share information with service providers that assist us with website hosting, technical services, security, fraud prevention, customer support, accounting, legal services or other business functions.

We do not sell your personal information to third parties.

6. International Data Transfers

Some of the service providers we use may process personal information outside the UK.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable data protection law.

This may include adequacy regulations or appropriate contractual safeguards where applicable.

7. Cookies and Similar Technologies

Britianly uses cookies and similar technologies to help the website function, remember preferences, maintain customer accounts and shopping baskets, understand website usage and support advertising.

Some cookies are necessary for the operation and security of the website. Other cookies or tracking technologies may be used for analytics and advertising purposes.

We use Shopify and Google technologies, including Google Tag Manager and Google Ads, which may involve cookies, tags, pixels or similar technologies.

Where applicable law requires consent for non-essential cookies or similar technologies, we will seek that consent before using them.

You can also control cookies through your browser settings.

Important: Our cookie practices may change as we add or remove website features and services. We may update this section when our use of cookies changes.

8. Customer Accounts

You can create a customer account on Britianly.

If you create an account, we may process information such as your name, email address, account information, order history and other information necessary to maintain your account.

You are responsible for keeping your account login details secure and should contact us if you believe your account has been accessed without your permission.

9. Order and Transaction Records

We retain appropriate order and transaction information for business, customer service, accounting, tax, fraud prevention and legal purposes.

Order records may include information such as customer details, products purchased, delivery information, payment/transaction information and communications relating to the order.

We retain these records for as long as reasonably necessary for the purposes for which they were collected and to meet applicable legal, accounting and regulatory requirements.

When information is no longer required, we may securely delete it or anonymise it where appropriate.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

If we become aware of a personal data breach that requires notification under applicable law, we will take the appropriate steps required by law.

11. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

• The right to request access to the personal information we hold about you

• The right to request correction of inaccurate or incomplete information

• The right to request deletion of your personal information in certain circumstances

• The right to request restriction of processing in certain circumstances

• The right to object to certain processing

• The right to data portability where applicable

• The right to withdraw consent where processing is based on consent

These rights are not absolute and certain legal exceptions may apply.

If you wish to exercise your rights, contact us using the details below.

Email: support@britianly.com

We may need to verify your identity before completing certain requests.

12. Children's Privacy

Britianly is a general online retail store and is not specifically directed at children.

Our products may be purchased as gifts for children, but our website and services are intended to be used by customers who are legally able to enter into purchases.

We do not knowingly seek to collect unnecessary personal information directly from children.

If you believe that a child has provided personal information to us unnecessarily, please contact us at support@britianly.com so that we can review the information and take appropriate action.

13. Third-Party Websites

Our website may contain links to third-party websites or services.

If you follow a link to another website, that website will have its own privacy practices and policies. We are not responsible for the privacy practices of third-party websites.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.

The latest version will always be published on this page with the relevant "Last updated" date.

15. Contact Us

If you have questions about this Privacy Policy, your personal information or how we process your data, please contact us:

Britianly
Operated by E Genics Ltd
Company No. 14244931
Email: support@britianly.com
Website: britianly.com